Advertising Data: From Impressions to Investment Signals

Advertising data has become a critical lens through which marketers, investors, and researchers can better understand consumer behavior, competitive dynamics, and firm performance. Across channels and formats, these data illuminate not only how campaigns perform, but how attention is captured, brand equity is built, and demand is shaped over time.

Eagle Alpha’s 2023 Alternative Data Report

Eagle Alpha’s 2023 Alternative Data Report

Eagle Alpha’s 2023 Alternative Data Report Below is an excerpt from our annual report. Our full report includes more granular industry trends, data sourcing, leading case studies, and technical product updates. Request full report here. Introduction As we close 2023...

Energy Investing with Alternative Data

Energy Investing with Alternative Data

Towards Cleaner Energy Investing: How Alternative Data Can Help Evaluate the Transition Background Investing in energy markets can encompass a wide range of opportunities, including traditional fossil fuels, renewable energy, energy infrastructure, and related...