Blog

Advertising Data: From Impressions to Investment Signals

Advertising Data: From Impressions to Investment Signals

Advertising data has become a critical lens through which marketers, investors, and researchers can better understand consumer behavior, competitive dynamics, and firm performance. Across channels and formats, these data illuminate not only how campaigns perform, but how attention is captured, brand equity is built, and demand is shaped over time.

Beyond the Hype: AI, MCP, and the Future of Alternative Data – Conference Highlights

Beyond the Hype: AI, MCP, and the Future of Alternative Data – Conference Highlights

The New York Alternative Data Conference 2025, hosted by Eagle Alpha, returned to Midtown Manhattan on September 17th, bringing together leaders across the alternative data ecosystem for a full day of insights, innovation, and networking. We welcomed a diverse mix of investors, data vendors, and thought leaders who gathered to explore the latest developments shaping the industry.

The Fund of the Future: Private Equity’s Evolving Data Strategy

The Fund of the Future: Private Equity’s Evolving Data Strategy

Eagle Alpha’s Alternative Data Conference in New York on February 12, 2025, brought together industry leaders, investors, and data providers for a day of in-depth discussions on the evolving alternative data landscape. The conference covered key themes, including the increasing regulatory scrutiny on AI and alternative data usage, insights into hedge fund technology, and the role of data in private equity. A summary of key private equity panels is presented below.

AI, Consumer Insights, and Market Trends: Key Insights from Eagle Alpha’s NYC Conference

AI, Consumer Insights, and Market Trends: Key Insights from Eagle Alpha’s NYC Conference

Eagle Alpha’s Alternative Data Conference in New York on February 12, 2025, brought together industry leaders, investors, and data providers for a day of in-depth discussions on the evolving alternative data landscape. The conference covered key themes, including the increasing regulatory scrutiny on AI and alternative data usage, insights into hedge fund technology, and the role of data in private equity.

UNBOUND Conference Wrap

UNBOUND Conference Wrap

The Unbound Alternative Data Conference was held on October 9th at Convene’s Madison Avenue offices. The agenda included talks from experts in the fields of AI and data strategy, new-to-market vendors showcasing innovative datasets and fresh features, Q3 trends from category leading vendors, B2B technology, and compliance updates.

Eagle Alpha’s Inaugural Data Week in NYC

Eagle Alpha’s Inaugural Data Week in NYC

We explored insightful topics like building and retaining data teams, the convergence of market and alternative data, GenAI’s impact on data productization, M&A in the data world, and a deep dive into US consumer behavior using transaction data