As the largest alternative data aggregator and platform, Eagle Alpha is the first company to create a taxonomy of 26 alternative data categories.
Data aggregators track corporate advertising spend on various platforms and by campaign.
App Usage & Web Traffic
Web browsing traffic, both online and mobile, can be used to estimate company revenues. Mobile app usage data tracks the number of downloads and time spent using apps.
Data aggregators offer datasets about enterprise B2B commerce, including supply chain analytics.
A heterogeneous group of datasets that provide unique insights into companies.
Marketplace lending data frequently updated daily, showing amounts of loan issuance, pricing, borrower credit quality and defaults levels.
This data can come from a variety of sources and can provide merchant level transaction data, product-level purchase data and macro-level data.
Technological innovation has allowed aggregators to collect data from disparate sources and aggregate that data in a format that is helpful for asset managers.
Listings of job postings can be used to evaluate corporate strategy and direction, industry growth rates, and demand for specific skills.
Non-traditional data sources can provide insights into the environmental, social and governance (ESG) standards at a company.
Alerts to breaking news from major news wires or social media sources allow traders to react before news is fully discounted in asset prices.
Topic and sentiment trends among experts in any industry, or field of expertise, can differ substantially from the trends observed in the general population and in news feeds.
Daily institutional and retail investor flow of capital between asset classes and type of asset manager.
Location data derived from mobile devices can yield timely information on visitation trends.
Internet of Things (IoT)
Consists of data derived from internet-connected devices
Consists of data collected by search engines regarding the frequency of terms searched.
A tremendous amount of data is becoming available as open data. CKAN, Comprehensive Knowledge Archive Network, is a non-profit registry of open data.
Aggregated pricing data or goods and services for consumers provides insights into corporate revenues and industry competition.
Government agencies publish large datasets that can be used to gauge both social and economic activity as well as industry dynamics.
Reviews & Ratings
Product and service reviews posted online can be harvested and analyzed for ratings trends and frequently mentioned topics.
Satellite & Weather
The interpretation of satellite images into data or intelligence is useful to asset managers.
Scoring of news feeds and social media posts may be applied to investor commentary, consumer attitudes toward products and brands, or mainstream news feeds.
Data from social media platforms can be used to analyze consumer trends, reception of product launches, brand popularity, customer satisfaction, product sales promotions, social and political movements, and corporate/customer engagement.
Tracking store locations can yield insights into corporate growth and strategy, particularly when store hours and promotions are also tracked.
The order book, trades and quotes from stock, bond, options and futures market exchanges globally.
Macro firms leverage new non-traditional trade datasets for the balance of payment estimates, insights into major commodity markets, indications of national competitive advantages and indications of consumer strength.
Web crawling is a means of aggregating price, social media, ratings/reviews, employment and store location data via a computer program that requests information from public URLs