Advertising Data: From Impressions to Investment Signals

Advertising data has become a critical lens through which marketers, investors, and researchers can better understand consumer behavior, competitive dynamics, and firm performance. Across channels and formats, these data illuminate not only how campaigns perform, but how attention is captured, brand equity is built, and demand is shaped over time.

Navigating Geo-Location Data – Part 1: The Opportunity

Navigating Geo-Location Data – Part 1: The Opportunity

This is the first in a two-part blog series where Eagle Alpha’s Director of Data Strategy and Analytics Ronan Crosson shares his insights into the topic of Geo-location data. In this post, Ronan explores the opportunities presented by Geo-location data, specifically...

Alt Data and China: What Investors Need to Know

Alt Data and China: What Investors Need to Know

Background Eagle Alpha has been fielding inquiries from clients for many years on alternative datasets that either originate in China or can address investment use cases in China. In general, the queries are broad macro use cases to track the Chinese economy or...

The Low Down On Consumer Transaction Data

The Low Down On Consumer Transaction Data

Consumer Transaction Data Background Consumer transaction data is one of the most popular and widely deployed types of alternative data by investment managers. The data is also used extensively by corporates with exposure to the retail segment of the economy. Quants...

Alternative Data and Elections

Alternative Data and Elections

Background The US election is rapidly approaching, and investors are trying to position themselves by using alternative data. Some people argue that it is futile to try and position your portfolio based on the potential outcome of an election. The chart below shows...

A 360 On ESG For Investing

A 360 On ESG For Investing

Background ESG has been possibly the most consistent topic of interest to our clients over the last 18 – 24 months. That’s reflected in the AUM numbers with global ESG AUM estimated at $30 trillion according to GSI Alliance. The US alone accounts for $12 trillion of...