Advertising Data: From Impressions to Investment Signals

Advertising data has become a critical lens through which marketers, investors, and researchers can better understand consumer behavior, competitive dynamics, and firm performance. Across channels and formats, these data illuminate not only how campaigns perform, but how attention is captured, brand equity is built, and demand is shaped over time.

Alternative Data in Emerging Markets Asia

Alternative Data in Emerging Markets Asia

Alternative Data in Emerging Markets Asia Background Emerging Markets Asia, and China, in particular, have become a hotbed of activity for alternative data. At Eagle Alpha, we are seeing rocketing demand for data from the region. Initially, this demand was from...

2021 Alternative Data Year in Review

2021 Alternative Data Year in Review

2021 Alternative Data Year in Review This letter was taken from our annual report titled '2021 Alternative Data Report: Year in Review'. You can access a copy of this report here. Dear All, Welcome to our “2021 Year In Review”. Given Eagle Alpha’s role as the leading...

Post-Acquisition for Private Equity

Post-Acquisition for Private Equity

Post-Acquisition for Private Equity (CAIA Association Collaboration) This blog is based on a webcast hosted in partnership with CAIA Association, where Eagle Alpha’s Director of Dara Strategy and Analytics, Ronan Crosson, spoke alongside Tim Kiely, Lead Data...