Advertising Data: From Impressions to Investment Signals

Advertising data has become a critical lens through which marketers, investors, and researchers can better understand consumer behavior, competitive dynamics, and firm performance. Across channels and formats, these data illuminate not only how campaigns perform, but how attention is captured, brand equity is built, and demand is shaped over time.

Alternative Data Regulator Focus: TikTok

Alternative Data Regulator Focus: TikTok

The Curious Case of TikTok and What Asset Managers Should Pay Attention To Introduction In recent times, US Big Tech has dominated the information technology space. This dominance has been the driving force of new legislation on data processing and handling practices....

Alternative Data Industry Report 2022

Alternative Data Industry Report 2022

Eagle Alpha’s Alternative Data Industry Report 2022 Introduction Eagle Alpha’s second annual alternative data industry report explores industry-wide alternative data growth and trends, M&A in the alternative data vertical, the most engaged research and...

Satellite Data for Investors

Satellite Data for Investors

Satellite Data for Investors: A Note on Recent Market Trends and Demand Drivers Background Satellite data also referred to as geospatial data, is photographic images collected by satellites orbiting the earth and can be enhanced with data from drones and radar. Asset...