In this day and age, data is often referred to as the oil that fuels the investment machine. Some go as far as tagging the search for alternative data as the new oil rush. In this article, we attempt to examine the growth and trends in alternative data, whilst also presenting various challenges and insights into how investment managers can adopt it to unlock its value. In summary: what is the ‘data on data’?

The purpose of this report is to provide buyside firms with examples of how data can be leveraged. This report is the seventh in a series of reports published by Eagle Alpha. The primary additions since Edition 6, published in November 2018, and this edition are:
• Section2whichdiscusseshowalternativedata
is now mainstream.
• Updatedsectionondatausecases(Section3).
• Updatedsectiononcasestudieswith40new
case studies added (Section 4).