Advertising Data: From Impressions to Investment Signals

Advertising data has become a critical lens through which marketers, investors, and researchers can better understand consumer behavior, competitive dynamics, and firm performance. Across channels and formats, these data illuminate not only how campaigns perform, but how attention is captured, brand equity is built, and demand is shaped over time.

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A Rundown On Web Crawling For The Buyside

A Rundown On Web Crawling For The Buyside

by | Jul 19, 2020 |

Background: Multiple surveys and our own experience at Eagle Alpha highlights web crawled data as one of the most popular categories of alternative data. There are multiple reasons for this, including breadth of applications, ease of access and low price points. In...

Data Doesn’t Sell Itself

Data Doesn’t Sell Itself

by | Jul 1, 2020 |

Written by Emmett Kilduff, Founder & Executive Chairman. I left Morgan Stanley in 2012 to start Eagle Alpha. Between 2012 and 2015 only a small number of early adopters were purchasing alternative datasets. Since 2016 spending on alternative datasets has increased...

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