In this episode, Brendan Furlong, Head of Data Sourcing and Advisory speaks with Max Warren, Team Director, Financial Institutions Sales. Max discusses why it is important to understand the quality of Sensor Tower’s panel and what is different from peers. As App data can be large Max highlights how their analyst team can help clients understand the nuances of using app data. Max also gives some examples of how the data can be used and discusses how the Pathmatics data can be a differentiator.
