Alternative Data Primer and 10 Thematic Case Studies for Investors

Alternative data is an asset class of information that has come into being off the back of the broader data explosion. Traditional financial data relies on information from company filings, investor presentations, media coverage, historical market prices, etc, which are now commoditized and easily accessible on financial databases. Alternative data can come from a plethora of sources, including satellite imagery, GPS tracking, transactional data, sentiment analysis of social media and news feed, etc.

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