Eagle Alpha Spotlight: Advertising Data - Part 2
Advertising data refers to information collected and analyzed about the performance and effectiveness of advertising campaigns. This is part two of two articles on advertising data.
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Advertising data refers to information collected and analyzed about the performance and effectiveness of advertising campaigns. This is part two of two articles on advertising data.
On April 23rd, we were joined by Grips Intelligence, Datos, and DataProvider.com to discuss data trends and perspectives on collection, productization, compliance, and everything related and showcase timely insights and applications of their data for hedge funds/asset manager use.
Advertising data refers to information collected and analyzed about the performance and effectiveness of advertising campaigns. This is part one of two articles on advertising data.
This session discusses the CFPB's proposed rule on open banking and its potential impact on alternative data and explores several aspects of the regulations under Section 1033 of the Dodd-Frank Act, aimed at expanding open banking in the U.S.
For this report, we have chosen to review several themes associated with alternative data, focusing on legal action concerning various collection methods and knock-on effects.
The primary goal of the webinar was to provide clients with a comprehensive update on corporate data access, emphasizing the distinct differences between corporates and data vendors. Additionally, the session outlined the platform's strategic plans for enhancing supply in 2024.
Eagle Alpha rounds up some of the most relevant legal and compliance articles surrounding the alternative data space over the past month.
Every month Eagle Alpha hosts a legal workshop open only to clients of the Navigator solution and in collaboration with Schulte Roth & Zabel.
Eagle Alpha’s market intel report provides a monthly wrap of the latest news in the alternative data industry. The report covers updates from corporates, data vendors, new datasets added to the Eagle Alpha platform, and a look into what the Eagle Alpha team is reading.
This article is part two of a two-part series exploring web traffic and clickstream data and covers case studies showcasing various applications of this alternative data category as well as vendor comparisons with unique selling points for each highlighted.
On March 19th, we were joined by Babel Street Data, AirDNA, Global Blue, and CruiseCompete who discussed various datasets like flight data, rental data, tax-free transaction data, and cruise bookings and how these can be used to analyze global tourism & hospitality trends.
It is essential for businesses to understand customer journeys at various touchpoints and clickstream data analytics has become an important tool when evaluating online behaviors with the market size expected to reach 1.3 billion USD by 2030.