Mobile apps provide a wide range of valuable insights surrounding the success of a company through the data points collected on its usage. App data has rapidly become an essential tool for companies to understand how their apps are succeeding or failing, while also providing a benchmark against the greater market. Consumers today spend an average of 4.2 hours per day using mobile apps, verifying the novel value to companies for product optimization, advertising, stock market trading and more. According to Smart Insights, consumers now spend 9 out of 10 mobile minutes on apps. As part of our Eagle Alpha Spotlight series, we will be exploring different alternative data sources and speaking with data vendors for first-hand insights. This paper dives into mobile app data and its benefits for all data buyers. The information included is sourced from proprietary and third-party content, and from interviews with leading mobile app data vendors.
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